How much does a traditional product photo shoot cost in Ireland?

Typically 250 to 800+ EUR per shoot depending on the photographer, number of products, styling and usage rights, plus shipping or travel and a 2-6 week end-to-end timeline.

What does AI product photography cost?

At Packshot HQ: a 129 EUR pilot delivers 3 finished images of one product in 24-48 hours from your existing photos; an 8-10 image pack is 299 EUR; monthly retainers are 499-799 EUR.

Is AI product photography legal to use in ads in the EU?

Yes, provided transparency rules are respected: under the EU AI Act, AI-generated commercial images should be labelled as such, and the product itself must not be misrepresented. Packshot HQ labels every delivered image.

← Packshot HQ · Guide · Updated 13 August 2026

How much does product photography cost in Ireland in 2026?

Short answer: a traditional shoot in Ireland usually lands between €250 and €800+ per session, and AI generation from photos you already have starts at €129 for a 3-image pilot. The long answer is about what drives those numbers — and where each option stops being worth it.

What a traditional shoot really costs

Irish freelance product photographers commonly quote per half-day or per product. The visible fee is only part of it: add styling and props, shipping products (and shipping them back), usage-rights licensing on some quotes, and 2–6 weeks of calendar time from booking to final edits. For one hero campaign this is money well spent — a good photographer handling your physical product is still unbeatable for texture-critical work. For a 40-product catalogue refresh it rarely adds up.

What AI product photography costs (our real prices)

Service	Price	You get
Pilot	€129	3 finished images · 1 product · 24–48h · fully deducted from your first retainer month (within 7 days)
Image Pack	€299	8–10 finished images · 1 product · 1 revision round · 24h
Reel / promo video	€199 / €299–349	social-ready reel, or 30–60s promo with edit
Founder Retainer	€499/mo	10–12 images + 1 reel monthly
Growth Retainer	€799/mo	20 images + 2 reels monthly

These are our actual public prices (also on the pricing section of the main page) — not "from" teasers.

The three questions that actually decide your cost

1. How many products? Per-product economics is where AI wins: the marginal cost of the 30th product is a fraction of a studio's. 2. Does someone need to touch the product? If yes (fabric drape, food styling, on-model), book a photographer. 3. How fast do you need it? Campaign this week → 24–48h delivery beats any calendar.

What to watch for with AI providers

Two things separate serious providers from toys: fidelity (the image must match your real product exactly — invented details cause returns and erode trust; ask what happens when fidelity misses, ours are corrected free) and labelling (EU AI Act transparency means AI-generated commercial images should be labelled; we label every image we deliver).

Cheapest way to get a real answer for your product: the €129 pilot. Three finished images from your existing photos in 24–48h — judge with your own eyes.

Start the €129 pilot → or book a free 15-min call.

Packshot HQ · Dublin, Ireland · hola@packshothq.com